Overview SEO Manager role at Adobe. The position oversees organic search efforts for Adobe Photoshop's content strategy, blending SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive engagement. You will shape SEO-led content strategies that align with customer intent, search trends, and Adobe’s marketing goals, collaborating with marketing teams to ensure alignment with team and business priorities. Responsibilities Develop and implement a content-focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth. Conduct deep keyword research and search intent analysis using tools such as Ahrefs and Google Search Console to inform content decisions. Improve current content and lead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies. Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions. Develop data-led hypotheses to refine content structure, search intent alignment, and long-term visibility optimization. Analyze SEO performance, identify trends, report impact, and identify opportunities to grow content efforts. Stay ahead of evolving search landscapes, including Generative Engine Optimization (GEO), and adapt Photoshop content accordingly. Identify emerging trends and opportunities using search insights to inform content strategies and unify marketing efforts. Qualifications 5+ years of SEO experience with a strong focus on content strategy SEO. Expertise with SEO tools such as Ahrefs, Google Search Console, and content optimization platforms. Strong analytical skills with experience using SEO analytics to craft content strategies and measure impact. Experience developing SEO-friendly content in collaboration with content marketing and UX teams that supports funnel objectives. Ability to analyze keyword trends, forecast performance, and report on core SEO metrics. Strong interpersonal and communication skills; comfortable presenting SEO insights across teams. Previous content writing and editorial experience is a plus. Compliance and Equal Opportunity Adobe is an equal opportunity employer. We welcome diverse candidates and do not discriminate on gender, race, color, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or other protected characteristics. Reasonable accommodations are available for applicants with disabilities. #J-18808-Ljbffr Adobe
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